The Journal
Stories
WATCH: "Cold Waters: The Bay Area"
Cold water surfing has been on our minds a lot lately. Not just because it’s winter, but because it takes a special kind of surfer to brave the elements. Cold...
Booze and Boards Gift Guide
We love a delicious drink as much as much as we love our sleds. To celebrate the upcoming holidays, our Founder Andrew serves up his favorite surfboards and the boozy...
Wake Up With Java
Mornin'. Our new Convertible Hooded Fullsuit comes in one of our most beloved colors. So wake up, sip up, and suit up with Java.
Designing the Convertible Hooded Fullsuit
We created the convertible hooded fullsuit (Mens | Womens) this year because we knew how much you needed a product that was versatile for colder temps. A fullsuit that could...
The Slow Down: December 20201
Go Slow and Build Things
Around 2017, there was a popular motto for startups that went “move fast and break things,” which implied there was a direct correlation between speed and success. But I always...
Surfventures: A Guide to Playa La Saladita
We needed a break. We were overdue for a surf trip and so we threw up the "Out of Office" notice on our emails, wrapped our surfboards in a million...
How To Have A Positive Impact On The Places We Visit For Surf
By Todd Prodanovich Hopping a plane to chase waves on the other side of the world can be the most fun experience in surfing—it might even be in the running...
Making the Two Piece
President & Co-founder, Andrew, hand-building a custom two piece wetsuit for an upcoming project. All prototypes & new designs are introduced and first built in-house by Andrew before going to...
What is Ease?
Fit lesson #1Ease is the difference between the measurement of the wetsuit pattern vs the measurement of the human body. Example: a standard chest circumference is around 39’ -...
Everything You Need To Know About How Swells Work
What follows is a by-no-means-comprehensive guide to swells and surf forecasting to help you make some sense out of all those charts and numbers. If you’re new to surfing, absorbing...
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